RCP Overview

Four Pillars Philosophy

We understand the competitive nature of the business and we work with you to implement the Four Pillars Philosophy:

GAIN entry into the desired market;
IMPROVE the product’s opportunities in the market;
DEFEND the product’s position in the market; and
MAXIMIZE the business opportunity that the market provides.

These four pillars provide us with the foundation to make sure that we help you be properly prepared to face current and future challenges.

What is a Reimbursement Communications Plan (RCP)?

• A phased communications plan to
  
  • reach targeted stakeholders with
    
    • the right message
    • at the right time
    • with the appropriate frequency
• Appropriate positioning of the product in the market place before CDR or formulary submissions
• Plan development and implementation
  
  • before NOC
• Market Access strategy that is congruent with clinical positioning and marketing strategy and message