Value for Money Effectiveness (V4ME)

Provides pharmaceutical companies and payers reasonable assurance that drugs are being used appropriately:

–Right protocol

•Right patient; Right time; Right dosage; Right duration

–Providing the desired outcome

•Integrates clinical effectiveness outcomes with the reimbursement strategy to improve the chances for reimbursement success

•Benefits to all stakeholders

–Pharmaceutical companies, Payers, Patients, Physicians and Pharmacists

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